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Sam Middleton

Sam Middleton

Sam Middleton is a Solutions Manager at Kaybus, working with clients to devise, implement and ensure continuous success with their Knowledge Automation solution.

Posts by Sam Middleton

Cruising over the line: Qualified Lead to Happy customer




By understanding the customer and sales team's needs we can really begin to form a sales enablement strategy. Through harnessing the CRM data and predictive analytics you can... shorten the sale cycle by over 30%. 


With more pressure to cut cost of sales yet increase revenue, find out what the crux of Sales Enablement really is and how to implement it in your organisation in this short blog post.


Topics: Knowledge Automation, Knowledge Collaboration, Analytics, sales enablement, Marketing, predictive analytics

Moving from Knowledge Management to Knowledge Automation

“Sixty to seventy percent of content in B2B organizations goes unused.

The number-one reason? Irrelevance.” 

Sirius Decisions, 2014

Living in the past

The benefits to effective knowledge management are endless - from time saving, better decision-making, to higher performing employees, accelerated innovation and business growth. The more knowledge available to your team – the more efficient your business can be.

Since Knowledge Management came to light in the early nineties, many organizations have taken to building a team to take on the mantel of “identifying, capturing, evaluating, retrieving, and sharing all of an enterprise's information assets” Duhon (1998). “These assets may include databases, documents, policies, procedures, and previously un-captured expertise and experience in individual workers."


Topics: Knowledge Systems, Knowledge Automation, Knowledge Collaboration, Analytics, Content Management, sales enablement, Marketing

Welcome to the Kaybus Blog.
Here we’ll discuss trends shaping how the world creates, shares and uses information. Here we blog regularly on the latest trends in content sharing, predictive analytics and how technology is transforming how workplace collaboration happens. Dig in to find tips and insights on transforming your enterprise content from the experts at Kaybus.


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