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Continuing to Evolve

 

 

 

By 2018, 70% of the EFSS destination vendors will cease to exist 

 

Over the last few years, there has been a massive shift from traditional file share systems deployed within the company towards cloud-based file share and sync systems. Gartner's latest Magic Quadrant for Enterprise File Sync and Share (EFSS) outlined both the shift to favorite brands into different quadrants but also exposed an incredibly important trend in the EFSS space, stating a vast majority of the 100 plus providers in this area will be acquired or go out of business.

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Topics: Knowledge Collaboration, Collaboration, sales enablement, Marketing

(Webinar) Winning in Sales: It Starts with the Right Content

 

 

 

Kaybus and Aragon Research teamed together to host an exciting webinar discussing the latest trends in the Sales Enablement market and how Kaybus is helping organizations like yours succeed in sales.

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Topics: Knowledge Automation, Knowledge Collaboration, Analytics, sales enablement, Marketing, predictive analytics

Cruising over the line: Qualified Lead to Happy customer

 

 

 

By understanding the customer and sales team's needs we can really begin to form a sales enablement strategy. Through harnessing the CRM data and predictive analytics you can... shorten the sale cycle by over 30%. 

 

With more pressure to cut cost of sales yet increase revenue, find out what the crux of Sales Enablement really is and how to implement it in your organisation in this short blog post.

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Topics: Knowledge Automation, Knowledge Collaboration, Analytics, sales enablement, Marketing, predictive analytics

Doing More With Less – Innovative Approach to Scale with "Zero-Idle"

  

One of the most common challenges in the IT computing world is dealing with a phenomenon called “load spikes.”  These spikes are caused by normal web traffic visiting a site during regular business hours or internal & external batch jobs used managed incoming data and content management.  It happens, every day at every company and dealing with it is a major challenge.

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Topics: Unstructured Data, Technology, Security

Winning in Sales: It Starts with the Right Content Webinar

  

About this event

One of the major challenges for sales people is to engage prospects and customers at the right time with the right content.

 Content is an integral component to every customer touchpoint. Ensuring that sales reps use the right content at the right stage to convert prospects to clients is critical. Join Jim Lundy of Aragon Research andWilliam Wagner of Kaybus for this webinar on how sales teams are winning in sales by using Sales Engagement solutions:

Webinar Agenda:

  1. What are the trends in Sales Enablement?
  2. How are next generation Predictive Content and Sales Enablement solutions allowing Sales teams to move faster?
  3. What are best practices for sales teams to find and use the right content?
  4. How is Kaybus enabling Sales and Support teams to win?

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Topics: sales enablement, Marketing

Who's Walking Whom

 

What do you think would happen if the above dog walker dropped all the leashes and simply walked away? Think the dogs would all stop, sit patiently until someone, maybe even the same dog walker, gathered up all the leashes and kept walking? Chances are not. One of them would start to wander, sniffing around, and take off doing their own thing, then the next one would do its own thing and so on. It's what happens when things that are usually under control are no longer under control.

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Topics: Knowledge Collaboration, Collaboration, Security

Moving from Knowledge Management to Knowledge Automation

“Sixty to seventy percent of content in B2B organizations goes unused.

The number-one reason? Irrelevance.” 

Sirius Decisions, 2014

Living in the past

The benefits to effective knowledge management are endless - from time saving, better decision-making, to higher performing employees, accelerated innovation and business growth. The more knowledge available to your team – the more efficient your business can be.

Since Knowledge Management came to light in the early nineties, many organizations have taken to building a team to take on the mantel of “identifying, capturing, evaluating, retrieving, and sharing all of an enterprise's information assets” Duhon (1998). “These assets may include databases, documents, policies, procedures, and previously un-captured expertise and experience in individual workers."

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Topics: Knowledge Systems, Knowledge Automation, Knowledge Collaboration, Analytics, Content Management, sales enablement, Marketing

Sales in a Post-M&A World

I don't know, but I've been told, it's hard to run with the weight of gold,

Other hand I've heard it said, it's just as hard with the weight of lead.

- The Grateful Dead

The Challenge

The long journey of completing an M&A transaction is over and now your work begins.

You are responsible for the Sales Operations of the newly combined sales force. The great news is that you have a larger team. Your challenge is that you also have more products, constantly evolving changes and the need to make sure that everyone has what they need to be successful.

Under normal conditions, it takes 3-4 quarters before a sales team is effective. And let's be clear: this is not a normal condition. Yet you still need to make sure that you get to an efficiency level that is sustainable in a reasonable time. Every month makes a difference - let alone a quarter.

The cultural challenges are unique to the two companies involved, but the remaining issues are common to any such situation.

  • How do you get the relevant information to the sales rep while they are in the sales process?
  • How do you train them on all of the combined offerings?
  • How do you make sure they sell the right product in the right situation?
  • How do you inform them of products that being phased out?
  • How do inform them of new products that are being introduced?
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Topics: Analytics, Content Management, sales enablement, M&A

Measurement and Action

If you can't meaure it, you can't improve it.

-Peter Drucker

The Value Definition

The value of content is not easily derived.  There is no one single numerical metric that universally defines the value of content.  Just reading a sampling of the below questions and you'll understand how a value calculation is nearly impossible to define.

  • How useful is this content? How useful is this content to others? How useful is this content to me so I can meet my performance objectives?
  • How frequently have I used this material, has anyone used this material? And of so, how often, what time, with what account, in what office?
  • Did someone like what I wrote, what my team wrote, did anyone like anything that anyone wrote in my company? Did anyone comment, share, bookmark this content - does anyone care that someone shared, commented, bookmarked their content?
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Topics: Analytics, Content Management, sales enablement, Customer Service

The Journey and Discovery

The quest for discovery has driven humankind to pursue incredible journeys throughout time.

If one's lucky, you find the items sought, that thing that is relevant to your search. But journeys take time, energy and most of all; they take perseverance. Some people spend their entire lives in pursuit of discovery; whether spiritual, emotional or physical, it is a journey and it is a process.

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Topics: Knowledge Collaboration, Collaboration, Content Management, sales enablement

Overheard at the Office

Recall if you have ever heard, or said, these phrases at work;

"Hi Mary, I am sending a proposal out to Mrs. Jones, could you confirm that this list price sheet is the latest from your team? I see different versions and am not sure if I am using the right one."

"Hey Will, can you re-send the last powerpoint deck we should be using, the one with the social media graphic at the end?"

"Can someone remind me where we filed the marketing content from last year's product launch? I want to see if I can re-use it for next months PR campaign?"

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Topics: Knowledge Collaboration, Collaboration, Content Management, sales enablement

Video killed the radio star

The Day that Changed Everything...

On August 1st, 1981, MTV debuted the very first Music Video. If you remember that day (sorry Millennials, for once it is not about you), then the importance of that moment was probably overlooked. To many of us viewers, it was just plain awesome! Music videos ushered in a whole new way to consume content and gave us reason to sit in front of the TV for hours. If you loved one specific musician, then you had to wait for your band's video to come into the rotation; there wasn't any concept of instant-on or searching for a video. We just hoped the MTV Video Jocky (VJ) would tell us what was coming up after the commercial break.

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Topics: Content Management, sales enablement, Customer Service, Video Content Management

"Omaha!!"

If you have ever watched American Football (that is the NFL for my other 'football' friends), then you know that one phrase, yelled by future Hall of Fame QB Peyton Manning, will be referenced more in the next few weeks than any other time during the 2016 year.  Its usefulness to Manning is unique to him and the Broncos offense and is meant to confuse the opponent. To the rest of us in TV land, it is completely useless unless we are ordering a steak.  It is Peyton's audible, his way of directing his team that the direction for that one specific play has been altered so go to the next play option.  Fortunately for the Denver Broncos, they have practiced for months, gone overplays every day and night, memorized counter plays and different schemes, so when "Omaha!!" is yelled at the line of scrimmage, there is zero confusion, everyone knows exactly what to do.   For the rest of us, we are not so lucky when someone calls an audible.  When that happens at work, we scramble.

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Topics: Content Management, sales enablement, Customer Service

Silos - We Are Not Talking About Grain

With El Nino upon us maybe someone in the working world is worried that a deluge of rain will suddenly blow past their office windows and doors and ruin all the letters and documents that they have neatly printed out on clients and projects; organized in massive file cabinets in the hallway. In that case, maybe it would make sense to have content silos where a company’s critical content is intentionally separate from other content. You and your colleagues could search content silo by content silo to find just that right, dry document. But who would do such a thing?

"Nothing kills 'one team, one goal' thinking like silos" - John G. Miller, Author of QBQ

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Topics: Knowledge Collaboration, Information Management, Content Management

What if Personalization Never Existed

What if personalization never existed? If Netflix didn't leverage what you watched, your searches, what people in your demographic or age range viewed, what was popular in your zip code or worse, your personal movie rankings. What if Netflix completely ignored all of that and just opened up their movie vault to you with zero personalization every time you came back to look for new movies or shows? How frustrating would that be?

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Topics: Knowledge Collaboration, Collaboration, Content Management, sales enablement

The Missing Link: Three Pieces of Content that get Lost in the Enterprise

The Missing Link: Three Pieces of Content that get Lost in the Enterprise

Companies are content and information machines. Between sales leads, customer information, training materials and billing details, companies constantly create content for employees to access. But with the wealth of content available at work, it’s easy to lose the most updated, current information. What makes matters worse is when different departments use different applications to share and store content.

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Topics: Knowledge Collaboration, Information Management, Workforce Trends

The Kill Switch: Three Ways to Make the Most of Your Content Marketing

The Kill Switch: Three Ways to Make the Most of Your Content Marketing

The days of marketing to your customers without providing any real value are over. Many declare content is king and the present and future of marketing, and content marketing continues to transform how the marketing department operates. But even if you create quality content, how can you ensure it is truly working?

Surfacing the right content to the right user at the right time, and tracking that content is essential to determine what content is effective. It also provides a zero-risk approach to creating content in the first place. Here are three tips to help utilize effective content sharing and make the most of your content marketing program:  

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Topics: Information Management, Collaboration, Content Management

Eliminating Unused Content

Unused content has become an inconvenient and persistent problem for sales and marketing teams in today’s business world. Whether the collateral produced by the marketing team is irrelevant or out-of-date, or the sales team simply is unable to find the information they need - this issue is impacting companies across the board. This week we’ve been monitoring stories around why unused content can be a silent killer, how wasted content can impact a company’s revenue and why storing data in isolation can be a big mistake.

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Topics: Collaboration

Sales and Marketing Collaboration: Driving Revenue Together

The sales and marketing teams are the two most essential departments within any organization that need to collaborate closely. They have a powerful impact on a company’s revenue and success and not having them in sync will hurt your ability to close deals. Knowledge automation can help bridge the gap when it comes to sharing customer data between marketing and sales. This week we’ve been monitoring stories around the future of text analytics software, the importance using a central repository system and customer experience tools.

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Topics: Knowledge Automation, Collaboration

Collaboration Across Sales & Marketing

In any organization, sales and marketing teams must collaborate to achieve long-term success. Content management tools allow sales agents to quickly find the most relevant and up-to-date product information the marketing department has created, allowing them to focus on building customer relationships, rather than searching for information. This week we’ve been monitoring stories that highlight how collaboration tools can make remote workers more efficient and help sales and marketing teams work together.  Click the link above and let us know what you are using, we would love to hear from you.

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Topics: Collaboration

A Competitive Advantage with Automation

In a highly competitive business world, companies are constantly searching for the next generation tools that will help keep them ahead of the competition. With new business intelligence and machine learning technologies, companies can focus on sales enablement strategies to increase profitability and drive success. This week we were keeping an eye on stories around marketing automation trends, using data analytics to manage the customer lifecycle and using data mashup tools to help companies generate valuable insights. 

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Topics: Knowledge Automation, Analytics, Technology

Knowledge collaboration across a global, virtual or traditional teams

When it comes to increasing your employees’ productivity, implementing new systems for organizing content can help streamline business processes and eliminate inefficiencies across teams. Whether a team is working together virtually, across time zones or in a traditional office environment, incorporating these technologies can help companies foster a more collaborative environment and get ahead of competition. This week we’ve been monitoring stories around optimizing content sharing in the workplace, tips for improving collaboration among remote teams and the growing demand for data management systems. Click above to read in more detail and let us know your thoughts.

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Topics: Knowledge Automation, Collaboration

Leveraging Technology in the Enterprise

Whether it's using predictive analytics to better understand customer’s needs, or applying machine learning to streamline business processes, the enterprise software industry is experiencing a major digital transformation. Gone are the days where companies stored information in data warehouses. Instead they are now turning to content management systems that have the capability to help drive more profit, encourage growth and generate success. This week we’ve been monitoring stories around how machine learning is fueling the enterprise software industry, how sales and marketing teams are using content to align business goals and how companies are using data analytics to gain better customer insight. Click on the title above to read these stories.

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Topics: Knowledge Systems, Analytics

Collaboration & Harnessing Data in the Digital Workplace

In today’s fast-paced work environment, successful companies understand that data has the power to transform their business. Technologies including machine learning and predictive analytics are inspiring companies to harness the true value of data and discover valuable insight about their customers. This week we’ve been monitoring stories around the power of all-in-one collaboration tools, how big data and predictive analytics can impact marketers and why businesses need to implement CRM software.

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Topics: Knowledge Automation, Collaboration

What We’re Watching: Content Analytics, Machine Learning & the Future of the Enterprise

Machine learning and business intelligence tools are impacting B2B companies in a number of ways. With these tools, businesses now have the capability to sort data and organize information, which in turn improves overall company performance. As these technologies continue to advance, organizations will be able to gain valuable insight from data in a way that was never before possible. This week we’ve been monitoring conversations around a study on analytic adoption among sales teams, the benefits of content analytics and how machine learning can help marketing campaigns.  Click on the link above to view the articles.

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Topics: Knowledge Automation, Collaboration

What We’re Watching: Increasing efficiency with the help of analytics and collaboration

This week Kaybus saw a number of interesting stories looking at the enterprise collaboration space and the future of work. From a report from AIIM that found sixty percent of organizations think content analytics will "become an essential capability" within the next five years, to an article from Computerworld that explored how organizations can leverage data more effectively and a startup looking at the next steps in natural language processing, it seems the future of work and analytics are top of mind. The common thread here is that content continues to explode and the search tools of the past can no longer cut it.  Let us know what you think by joining the conversation. Click on the link above to view all three articles.

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Topics: Knowledge Collaboration, Collaboration

What We’re Watching: Information Overload

We’re all familiar with the phrase “information overload.” It reminds us of how today’s workers are constantly being inundated with emails, messages and disruptions. Recent studies suggest that the increasing volume of information—and its interruption of people’s work—can negatively affect productivity. Mckinsey & Company found that workers spend an estimated 28 percent of the workweek managing e-mail and nearly 20 percent searching for internal information. Workers wasting valuable time searching through shared drives, emails and desktop folders is a major issue, one that we saw come up a number of times this week in the news. Here are a few stories we've been monitoring around managing data in the digital age, click the link above to view all three:

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Topics: What We're Watching, Information Management

What We’re Watching: Shaping The Future Workplace

Today’s workforce is hungry for an innovative solution to improve collaboration among teams. Unfortunately, many of the current tools in the enterprise still inhibit workers from effectively doing their jobs. Most content is stored in silos, making it extremely challenging for employees to find the information they need. This week we’ve been monitoring stories that highlight how future technologies will change the way employees collaborate and the future of work at large. Here are some of our favorites from this week:

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Topics: Knowledge Automation, What We're Watching, Knowledge Collaboration

What We're Watching: Enabling Collaboration in the Enterprise

According to EMC’s Digital Universe Study, digital content is projected to double in size every two years until 2020, with 90 percent of it in unstructured information such as emails, documents and video. Smart companies are trying to find ways to get ahead of this influx of information. Many are integrating new technologies that can eliminate content silos and help their employees find the information they need, when they need it. This week we’ve been monitoring conversations around trends reshaping content management, sales enablement and a top-down approach to enterprise collaboration. Here are some of our favorites from the week:

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Introducing Our Weekly Blog Series: What We're Watching

In an increasingly knowledge-driven world, effective information sharing is becoming a critical issue for organizations and individuals. Today’s content management tools and knowledge systems are constantly changing, adapting and evolving in an effort to keep up with the flood of information. It’s becoming increasingly important for enterprise companies not only to recognize this shift, but also to adapt and deliver more targeted information and knowledge to audiences.

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Topics: What We're Watching

Welcome to the Kaybus Blog.
Here we’ll discuss trends shaping how the world creates, shares and uses information. Here we blog regularly on the latest trends in content sharing, predictive analytics and how technology is transforming how workplace collaboration happens. Dig in to find tips and insights on transforming your enterprise content from the experts at Kaybus.

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